IIT Delhi | CERTIFICATE PROGRAMME IN DIGITAL MARKETING, Apply Now
IIT Delhi is inviting applicants for a CERTIFICATE PROGRAMME IN DIGITAL MARKETING, Interested candidates can apply.
Advertising spending growth in India is estimated to slip from 22% to INR 1.08 lakh crore in 2022, which will witness the digital medium overtake television (Business Standard, 2022). The ways of attracting, engaging, and retaining customers have evolved in today's dynamic digital times. The 21st-century customers' digital nativity changes the rules. India’s internet economy to touch $1 Tn by 2030 (Inventiva, 2022), further supporting the accelerated impact of digital marketing as the most relevant, creative, and cost-effective form of marketing today.
- Introduction to Management
- Consumer Behaviour
- Marketing Mix - 1
- Brand Management
- Using Social Media
- Digital Identities and Branding
- Content Creation
- Strategic Marketing
- Media Planning
- Facebook, Instagram, LinkedIn & Google Ads Marketing
- Analysing and Monitoring Campaigns
- Graduates (10+2+3) from a recognized university in any discipline on Sep 27, 2022
- Students pursuing the final year of Graduation can also apply.
Screening and selection will be done by IIT Delhi.
- Duration: 6 Months
- Academic Orientation: Oct 9, 2022
- Online Learning Sessions: Sunday, 10:00 AM - 11:30 AM and 11:45 AM - 1:15 PM.
65,000 + GST
- Shortlisted Candidates Will Be Informed by: Aug 12, 2022
- Last Date to Submit the Fee: Within 5 days post selection