IIT Delhi | CERTIFICATE PROGRAMME IN DIGITAL MARKETING, Apply Now

Aug. 8, 2022, 5:04 p.m., Posted by: Harshita Vyas

Overview:

IIT Delhi is inviting applicants for a CERTIFICATE PROGRAMME IN DIGITAL MARKETING, Interested candidates can apply.

 

Advertising spending growth in India is estimated to slip from 22% to INR 1.08 lakh crore in 2022, which will witness the digital medium overtake television (Business Standard, 2022). The ways of attracting, engaging, and retaining customers have evolved in today's dynamic digital times. The 21st-century customers' digital nativity changes the rules. India’s internet economy to touch $1 Tn by 2030 (Inventiva, 2022), further supporting the accelerated impact of digital marketing as the most relevant, creative, and cost-effective form of marketing today.

 

 

 

Modules:

1. Introduction to Management 
2. Consumer Behaviour
3. STP
4. Forecasting
5. Marketing Mix - 1
6. IMC
7. PLC
8. Brand Management
9. Using Social Media
10. Digital Identities and Branding
11. Content Creation
12. Blogs/Videos
13. Strategic Marketing
14. Media Planning
15. Facebook, Instagram, LinkedIn & Google Ads Marketing
16. SEO
17. Analysing and Monitoring Campaigns
18. Freelancing

 

 

 

Eligibility:

• Graduates (10+2+3) from a recognized university in any discipline on Sep 27, 2022
• Students pursuing the final year of Graduation can also apply.

 

 

 

Selection Process:

Screening and selection will be done by IIT Delhi.

 

 

 

Program Details:

• Duration: 6 Months
• Academic Orientation: Oct 9, 2022
• Online Learning Sessions: Sunday, 10:00 AM - 11:30 AM and 11:45 AM - 1:15 PM.

 

 

 

Program Fee:

65,000 + GST

 

 

 

Important Dates:

• Shortlisted Candidates Will Be Informed by: Aug 12, 2022
• Last Date to Submit the Fee: Within 5 days post selection